Brand Guidelines
Brand in Use
Every edition, post and party is a chance to show New York's artist-servers at their best. These are some of the places our brand lives.
Each printed edition is designed as an object to keep, with a full-bleed cover and generous photography throughout.
Every cover leads with a single photograph under the script wordmark, with the date and edition set in Waiting.
Merchandise
Our merchandise is made for the shift: black crew socks with the wordmark in red, and stickers for bar bathrooms around the city.
Keep it simple. One mark, one or two colors, on things our readers already use at work.
Social
Between editions, our Instagram carries the magazine forward: new portraits, short videos with the artists, launch-party photos and posts with our partners.
Posts use the magazine's type and color. Video captions are set in Waiting Light Italic.