Brand Guidelines
Waiting… is a print and digital magazine celebrating New York's working class creatives.
New York's painters, actors, and musicians of the future are taking down how you'd like your steak cooked and the type of milked nut you want in your coffee. They are engaging with you, a complete stranger, from aperitif to after-dinner drink, all to stay in the city of creativity and chance. They sustain the city's hunger to feed their own dreams. These are their stories.
Every day in New York City, thousands of servers, bartenders, baristas and cooks clock in. Many of them are also painters, actors, musicians and writers. Waiting tells their stories through long-form profiles, photography and illustration, published in print editions, on waitingmag.com and in our weekly newsletter, À La Carte.
This guide documents the system behind that work: our logo, typography, color and art direction, and how they come together across the magazine, the website and everything in between. Use it as a reference when making something new, so that it looks and reads like Waiting.
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